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Making use of Reviews in Marketing Campaigns

Online reviews are now a significant aspect of online presence.Today, people have a tendency to cross check products and services before consumption. This they do by viewing product reviews. Most people are familiar with Google reviews, though there are several other reviews. customers tend to believe what other customers have to say that what the business has to say about itself. For potential customers, testimonials from fellow clients is what confirms or denies the image potrayed in a company’s branding. What customers have to say about a company informs the actions of its potential customers. Making good use of reviews on a company’s website is, therefore, essential. Reviews that portray the business as reliable and experts in their field are likely to win the business more buyers.

Websites settings and configurations allows business to control what they want to be visible on the website. This features are however, not applicable when using review sites such as Yelp and other websites like Amazon. Bad reviews are not always harmful,when addressed appropriately they can actually be used to improve the business. Responding to negative feedback in a manner that shows concern can help negate the effect of the review. It is good business practice to commend clients that give you good reviews.

The Millennials and today’s generation people have a short concentration span and will only skim over a website in search of relevant information. Reviews are important because they capture the attention of readers and may drive them to reading an entire post. Positive reviews from established and renowned companies improve a company’s image. Some small enterprises like Go-Forth Pest Control in Wilmington,NCare already making sales with this trick.
Google reviews are free unless a business is looking to increase flexibility and make work easier by buying additional plug-ins. Most applications have built in options that don’t require one to buy plug-ins. Google offers a plug in called Google places reviews. With this, one can feature 3 views concurrently. To suit the theme and website design, the review panel can be modified from the configuration settings.

Yelp is another popular review platform for industries.Yelp is designed to only feature real customer’s reviews thus making it credible. WordPress offers Yelp widget pro that makes it possible for websites to make use of Yelp reviews. Reviews from facebook can also be used on a company’s website.

Types of reviews are not limited to the three covered here. Reviews from the aforementioned sites are transferred to the company’s website by use of plug-ins and their review panels can be modified from the websites settings.